Take the Hill was an event to announce a process change to employees. Originally the event was called, Take the Ale, as it was to be a happy hour.
The name was changed to Take the Hill, but we decided to keep the beer theme goin'.
I designed the event logo with Busch Light in mind, and from there, the ideas flowed rampant.
My team and I were buzzing around with all the possibilities of merchandise for this event.
We landed on bottle openers, foam koozies, beanies, custom color-changing cups, shirts, hats, and even eagle plush animals with event hoodies on!
We gave these shirts away (below) for anyone that had a question during the event,
to encourage participation. This was a HUGE hit.
to encourage participation. This was a HUGE hit.
We got our hands on a claw-machine, and this may have been the most fun I've had in a single design. I measured it top to bottom, I mocked up designs, and we just sent it.
This claw-machine was such a blast to design.
